About the Author

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Blair O'Neil is the co-owner of Integris Marketing, O'Neil Design Group and BizBuddies.com. His wife is the president of the Reno chapter of the Business II Business networking group. When not working on client projects, Blair can be found reading marketing and design books, spiritual texts or riding a mountain bike on a local trail.

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Featured Business Resource: Backpack from 37 Signals

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I’m a big fan of most of what comes out of the 37signals™ company. (Basecamp™ and Backpack™ are my two favorites)

 One of their tools, “Backpack”, just got a whole lot more useful for the small business.

Backpack is a tool that allows you to keep track of what you’re doing online; calendars, to-do lists, reminders, files, even digital “pages” organized around something you are working on (think client presentation, topic for meeting, or even your kid’s soccer team). The problem was that until recently this was really just a single user tool. Great for keeping your stuff together, but not so easy (for some impossible) to share.

Backpack now comes in a multi-user version that really makes this tool more like an powerful, on-demand, simple to use, Intranet for small business. You can create as many users as you like (price varies with number of users) and each user can have their own calendars, effectively creating an online sharable calendaring system. The newsroom feature is a like an activity dashboard that also keeps group messaging tidy.

There is a lot of crossover from Basecamp in terms of functionality, writeboards, lists and the such, but while Basecamp is more about project management and shared collaboration from outside, permission based, resources, I think Backpack is really more company focused. I can see small companies organizing it much like a knowledge base to house company documents, processes and manuals.

I really think it’s killer when combined with Basecamp. If you use multiple offerings from 37signals, one tip I would suggest is to get an OpenID and use it to log in to your accounts and then you will have the ability to jump back and forth to all of your accounts from a simple dashboard interface.

If you have projects and calendars you need to collaborate on… go check it out! (also go see www.basecamphq.com)

And if you have questions, send me an email so I can rave about their SAS in person!… blair at odg4biz dot com

 Backpack

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